I would claim fair use on this material. The name would be used for educational purposes, students created the page, assuming students were learning to build a website. Next, one would have to argue that by using the name, Alumnet was taking profit away from the copyright owners.
The nature of the use was that it was a website that students developed, thus the nature of the work would be considered when calling fair use.
This would be very hard to argue, because this is a specific group of people that they are targeting for this name, and are no way competing with the owners of the original name.
This would be for a transformative use, because the purpose of this name is specific.
The next would be the amount that one copyrighted. If it is just simply the name of the site, then one is not in any copyright violation.
If the name was developed before the other group copyrighted it, then the school could continue to use the name without any harm. In a town next to mine, we have a "Burger King" that is unrelated to THE Burger King. One is able to do this because the name was established before the chain made the name.
Well working with alumni as alumni is not in an educational course context, so Fair Use does not apply. The school might have made a case for prior use, but chose the easier, less expensive route and simply stopped using the name.
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